Brand Reputation: Guide & Tools to Boost It in 2026 [ Examples]
Brand Reputation: Guide & Tools to Boost It in 2026 [ Examples]
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💭 ‘Reputation is more than just an asset. It also reflects and in turn determines what we are in a very deep sense. That means that the people who sit on boards, on reputation committees, and inside PR companies face really important ethical challenges. And those challenges are only going to get more gnarly as AI affects the ways in which reputations are formed.’ Alan Morrison delivered his Inaugural Lecture as the Intesa Sanpaolo Professor of Business, Ethics, and Finance with a nuanced explor
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