Ensuring that loyal passengers feel valued by their favorite cruise line continues to be a struggle for Carnival Cruise Line.

Royal Caribbean reveals Points Choice, a major new loyalty system linking Royal, Celebrity, and Silversea with fresh perks ...

The demand for adults-only cruise experiences is no longer a niche luxury play. When Virgin Voyages began sailing in 2021 ...

Princess Cruises is launching a portfolio of Northern Europe itineraries and shore excursions for 2027 along with a ‘Come Aboard Sale’ promotion. Offering 48 voyages to 54 destinations across 18 ...

Even though we keep hearing whispers that “the loyalty program is dead,” there were plenty of rewards revamps, launches, pilots, and updates for both national and regional restaurant chains in 2025.

Princess Cruises begins the 2026 Wave Season with the introduction of its annual “Come Aboard Sale,” presenting some of the year’s best savings for travelers planning their next unforgettable vacation ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Hotel loyalty programs have a retention problem. Members accumulate points, redeem them for free nights, and get bored. Hilton's answer: send them on cruises. Hilton is betting that its 235 million ...

In time for holiday shopping, shoe retailer Snipes launched its first U.S. loyalty program to build community for consumers and increase lifetime value for the business, said Chief Marketing Officer ...

This holiday season, Subway is giving the gift of sandwiches after the chain announced plans to revive its Sub Club loyalty program 20 years after it was discontinued. The updated program, which ...

Your next winter getaway is only a few clicks away now that Travel Tuesday is back with major deals. Check out airlines, like JetBlue, British Airways and Qatar Airways, to book your next flight or ...

Forbes contributors publish independent expert analyses and insights. Michael Goldstein is a journalist and playwright based in Los Angeles. The Star Princess, the latest addition to Princess Cruises ...