Branding is increasingly becoming strategic for tourism entrepreneurs. Its role in the operation of small businesses has ...

ScanmarQED today announced the acquisition of MMM Labs, a US-based startup known for its modern, multi-engine approach to Marketing Mix Modeling (MMM), allowing teams to work across multiple modeling ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google does not endorse LLMs.txt files for Google ...

Take an honest look at where your strategy can improve. Eat more vegetables than ice cream. Save more than you spend. Don’t ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Cyprus Airports continue to demonstrate strong and sustained passenger growth, driven by a balanced mix of established and emerging routes that reinforce the island’s position as a leading leisure ...

Understand how the online marketing world is changing and what trends matter most for 2026. Build a marketing plan that makes ...

The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but JamPack'd's co-founder never thought the technology would nearly double campaign ...

Turn back time with a new pistachio cake mix and frosting duo that hits all the nostalgic notes. Pillsbury's new baking products bring all the retro feels.

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Sweet and salty trail mix benefits from a powerful health halo. It's packed with healthy ingredients, we think, so the whole thing must be good for you, too, right? While trail mix certainly can be a ...