The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

LEGO fans filled the civic center on Saturday as the Amarillo Brick Convention wrapped up its first day, bringing together ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

It's called the Smart Brick, and it's the same size as a standard Lego brick but packed full of tech features like lights, ...

You may think Lego sets are for kids, and many of them are, but don’t be surprised to find that your adult friends, coworkers – or maybe even yourself – are Lego fans, pawing through boxes of ...

Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Marvel's Spidey and His Amazing Friends is a colorful, preschool-friendly animated series that brings Spider-Man and his pals to life for young viewers. The show stars Peter Parker (Spidey), Miles ...