Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Coca-Cola is ringing in Chinese New Year (CNY) in Singapore and Malaysia with a new cross-border anthem, featuring Malaysia’s ...

What should have been a brief trip 74 years ago this month turned into a disaster-movie-scale nightmare. Think of it as “The ...

Coke and P&G are in a league of their own when it comes to combining consistent dividend raises and high yields.

Earlier in January 2026, The Coca-Cola Company announced a major leadership reshuffle, creating a new Chief Digital Officer ...

Coke has expanded its CMO remit and appointed a former marketer as its first chief digital officer as part of a broader ...

The celebration brought the FIFA World Cup Trophy back to India after 12 years and marked the first-ever on-ground edition of ...

As a new CEO steps in, Coca-Cola is shaking up its leadership team, including a new position centered around its digital ...

Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...

Coca-Cola Co. (KO) stock trading lower after announcing leadership changes, including a new CEO and Chief Digital Officer.