"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." While the commercial was a fleeting moment of whimsy, I kept replaying it in my head. A makeup commercial ...

It wasn’t too long ago the closest the beauty industry got to the world of sport was in recreating a gentle ‘post gym flush’ on skin at fashion week. Here, the makeup artist would explain the look was ...

Forbes contributors publish independent expert analyses and insights. I write about the beauty and wellness space and the women shaping it. For more than 30 years, ELEMIS has been known for pioneering ...

Flau'jae Johnson knows you're talking about her — and she wants you to. At the age of 21, LSU basketball star Johnson has achieved more career slam dunks than most grown adults could ever dream of.

Two years ago during the Super Bowl, while I was mindlessly eating buffalo chicken dip and guacamole, something caught my eye that I wasn’t expecting. “Is this…a makeup commercial?!” I asked ...