Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...
There is a growing online subculture that seeks solace in the sounds of rustling wrappers and hushed voices. These people are followers of Autonomous Sensory Meridian Response or ASMR, a tingling ...
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