EXCLUSIVE: Merzigo and All3Media International are teaming up. Merzigo optimizes the reach and coverage of TV properties ...

YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target ...

Ahead of Advertising Week, YouTube will be announcing Video Reach Campaigns, which offer brand marketers “simpler ways to drive growth across the customer journey with video,” according to a blog post ...

With a loaded weekend of college football on the horizon, ESPN and YouTube TV had brutal news to share with their customers. Starting this Friday, YouTube TV viewers will no longer have access to ...

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers ...

Nielsen is expanding its methodology when it comes to YouTube. On Thursday, the metrics giant announced it was expanding its cross-platform measurement of YouTube – with its Nielsen Four-Screen Ad ...

YouTube TV and Paramount have reached a short-term agreement to keep Paramount-owned channels on YouTube TV. The agreement is not a long-term deal and negotiations are ongoing. If a deal is not ...

Paramount Global and Google-owned YouTube have reached a new distribution agreement that keeps linear channels and streaming services on YouTube TV and YouTube Primetime Channels for a few more years.

“Since President Joe Biden dropped out from the race, the publication has netted 88 million views on YouTube (for scale, total views on all of The Bulwark’s YouTube videos from the prior five years ...

Sports fans excited about March Madness and the Masters may face a significant obstacle if they subscribe to YouTube TV. Paramount announced on Thursday that its contract with YouTube TV was set to ...