This page provides guidelines and examples to help maintain consistency in written materials produced throughout UAB. It is based on three common style guides: the Associated Press (AP) Stylebook, The ...

The Associated Press style guide – which sets the agenda for how most major media uses its words and phrases in reporting, thus shaping society views – has come out with new guidelines on gender. The ...

This holiday season, it’s all about finding the perfect gift for everyone on your list and celebrating your personal style – all at amazing value. Here to help is ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...