If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

We all communicate with different words through different media, but our identity as a university remains the root of all we say and write. In order for the university to be clear in its ...

Choosing the right outfit for a wedding is essential. Carolina Herrera outlines clear rules on colors, fabrics, and styles ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

With the end of the year fast approaching, we’re taking time to share some brilliant wardrobe inspiration. We’ve curated a list of the best style advice picked up in 2024—from Vogue Club members and ...

The Associated Press style guide – which sets the agenda for how most major media uses its words and phrases in reporting, thus shaping society views – has come out with new guidelines on gender. The ...

For decades, companies have realized how important a well executed corporate identity can be to a company’s success. An iconic logo, carefully chosen colors, and typography that are thoughtfully and ...

Advisor—use this spelling in all instances. No periods in degree abbreviations (PhD, BA, BS, MA). Capitalize professor before the person’s name (Professor John Jones). Capitalize full, formal ...

The AP has issued a style and reference guide for reporters to follow when writing about 9/11 and the tenth anniversary of the attacks. Many of the terms already appear in the AP Stylebook, but the ...