According to a 2023 Statista report, by 2025, the amount of data that is created, consumed and stored is projected to grow to over 180 zettabytes. The use of data analytics is essential for brands ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

Admaxxer, a direct-to-consumer (DTC) analytics and AI ad-operations platform for Shopify and other e-commerce brands, today reported four operating milestones, measured as of May 31, 2026, and ...

A brief guide to data visualization, data analytics, and data science platform capabilities and differences, and seven steps to selecting the right data platform for your needs. While analytics ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences. Web analytics is the most "dominant digital intelligence (DI) ...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

NEW YORK--(BUSINESS WIRE)--Accenture (NYSE:ACN) is launching the Accenture Analytics Applications Platform to develop industry- and function-specific advanced analytics applications, delivering ...

The top YouTuber in the U.S., MrBeast (Jimmy Donaldson) co-founded the new analytics platform ViewStats, which is now available in beta. Similar to tools like Social Blade, ViewStats uses the YouTube ...