In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement. In 2026, AI is no longer something marketers are debating. It’s actively ...

In the golden age of video, there is more content than ever before – from traditional TV to online video, and streaming platforms – and where there is content, there are advertisements. Brands ...

The Video Advertising Bureau (VAB)—whose members include the national TV networks alongside a broader community of influential media companies—plays a dual role in the video advertising industry. VAB ...

The app used eye-tracking and a brand equity framework to determine how its user base responded to branded commercials on Snapchat.

The tech giant is betting that new sports, new products and new audiences can grow its live sports ad biz. By Alex Weprin Senior Editor 2024 will be the year of advertising for Amazon and its Prime ...

Walmart is one of the nation’s more prominent advertisers, but, increasingly, it’s looking to become a bigger sell of ...

For many years, consumers avoided watching advertisements by paying for ad-free subscription-video-on-demand services. However, this trend has shifted. Research from the Video Advertising Bureau ...

Amazon CFO Brian Olsavsky says the company’s execs “feel good” about the recent expansion of advertising on Prime Video, calling it “an important part of the total business model.” Ads began running ...

It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...