Typography shapes perception, communicates values, and gives every brand its own voice.

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

Jeb! is fine, as far as logos go. It's uninspired, sure, but it gets the job done. But as a piece of typography, it's crap. Actually, it's worse than that. “It’s a piece of shit, and you can quote me ...

Love Billy! is far from the only such company going retro when it comes to the crucial task of choosing a font. A slew of buzzy startups–including Glossier‘s extra-saturated Glossier Play, home-goods ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

As the Metropolitan Museum of Art busts out of its Beaux-Arts shell and opens its Madison Avenue outpost in the old Whitney, the institution is trying on a fresh identity, or at least enshrining an ...