What if business buyers cared less about your revenue and more about whether anyone believes your company is real?

When we talk about the valuation of a business, we consider metrics like revenue multiples, market share, and asset value. We rarely talk about trust in business. However, I think it is one of the ...

Virtually everyone I know has a story about getting scammed, swindled, or ripped off. There are plenty of people willing to break the law, or at least violate commonly held morals, to take your money.

In the early days of my company, a big partnership blew up in my face. Whole Foods was stocking our product. It was a huge win, not just for the distribution, but also because our water was flying off ...

Globally, trust is declining under a barrage of misinformation and spin. At the same time, leaders who can cultivate trust personally — and in their companies — have a distinct advantage over their ...

Life has a way of delivering its harshest lessons when we’re already at our lowest. My story is one of betrayal during what should have been my darkest hour—a betrayal that fundamentally changed how I ...

Trust isn’t just a competitive advantage. It’s the foundation for sustained innovation and resilience. It transforms short-term transactions into long-term alliances, enabling continuous value ...

We are living in a volatile international trade environment; trust has emerged as one of the most vital pillars of international business relationships. Whether in trade relationships between ...

As building and maintaining customer trust becomes integral to long-term success, US customer experience (CX) leaders are stepping up with new strategies and tools aimed at strengthening brand ...