New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Research from Katz Radio Group finds radio ads with music perform nearly as well as TV in visual categories like skincare and haircare.

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

One of southwest Ohio’s largest, private schools is, for the first time in its more than half-century of existence, using TV ads to entice families to send their children to the Middletown school.