Startups are traditionally lean. This trait is because they must allocate their initial capital strategically to develop and launch their product, hire staff, and establish themselves in their ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...

QUESTION: In past articles, you have made reference to target marketing. Exactly what is target marketing, and how does one go about developing the strategy? ANSWER: Target marketing is defined as ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...