The sponsored patches will be allowed on uniforms, but not during championship games.

NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those events also sold out.

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

There are plenty of sports on the TV and streaming schedules, but could there be a better way for advertisers to play this game? WPP Media believes so. The media-buying outlet, part of British ad ...

This data shows how sports betting ads operate inside betting-focused shows by blending commentary and picks to turn viewing ...