The sponsored patches will be allowed on uniforms, but not during championship games.

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those events also sold out.

NBCUniversal has sold out advertising spots for the 2026 Winter Olympics in Italy a month before the start of the Games in ...

Nielsen's Big Data + Panel aims to improve audience-measurement accuracy for sports leagues and advertisers. For the first time, streaming platforms must share their audience data for accurate ...

This data shows how sports betting ads operate inside betting-focused shows by blending commentary and picks to turn viewing ...