Fox has adopted a new split-screen approach to ads during the World Cup’s mandatory hydration breaks, following a stir among viewers over how it had been handling the pauses. At the start of the ...

World Cup matches will effectively be shown in quarters rather than halves as broadcasters seize on mandatory new breaks to show more TV adverts. ITV appears increasingly likely to broadcast ...

Fox has adopted a new split-screen approach to ads during the World Cup’s mandatory hydration breaks, after a stir among viewers over how it had been handling the pauses. At the start of the ...