Advertisers frequently reference the magic of social media as a way to boost conversions and engagement in consumers. And, in fact, social media has evolved into the go-to solution for helping users ...

You’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure that ...

This article originally appeared on the Gigya blog. The competition for audience connections is fierce — and that’s an understatement. While human attention spans are getting shorter, the world wide ...

You can judge a website by how appealing it is, the amount of traffic it brings in, or the quality of its content, but what really matters to business owners is how many conversions the site generates ...

According to research from Eisenberg Holdings, for every $92 spent on generating traffic only a measly $1 is spent on converting it. Interestingly, this explains why a lot of “research” on what works ...

If you’ve got an abominably low conversion rate on one of your pages, you might be surprised at how easy it is to improve it. Sometimes, webmasters see low conversions because of an obvious oversight.