YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...
After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...
Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their ...
Discover how YouTube Shorts drive video marketing trends in 2026. Learn short-form video content ideas, marketing strategy, ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...
If you watch Peacock on your phone, you may have stumbled upon a series of short-form clips that look an awful lot like something you’d find on Instagram Reels. They’re part of the platform’s vertical ...
In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...