A video relatively short in length. Also called a "vertical video," short-form videos generally last only a few seconds, although they can last a couple minutes. The format is typically in vertical ...

Short-form videos have become one of the dominant ways young people engage with social media. These are clips lasting seconds up to a few minutes, driven by personalized algorithms that are deeply ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...

The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...

Short-form video content is king in 2024. As platforms like Instagram Reels and TikTok continue to dominate the social media landscape, more and more businesses are turning to video marketing to ...

This chart ranks the most popular content formats in the U.S.

Short-form video didn't create this behavior, but digital recruitment has accelerated it. Recruitment marketing used to live ...

Short-form video is no longer just an optional extra. It’s fast becoming a primary way people consume news. That’s pushed many legacy newsrooms to rethink their video strategies and inspired a wave of ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...

In this episode of Galaxy Brain, Charlie Warzel talks with the business writer Ed Elson about the rise of the “clip economy”—the idea that short video clips pulled from podcasts, livestreams, and ...