Paper plane in mid flight with shadow of a real plane Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their ...
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment ...
Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. The new solution enables Shopify merchants to launch shoppable ads that allow ...