Perhaps for any relationship to be enduring it has to be built upon the edifice of relevance. In fact, in almost every single human interaction, the element of relevance is critical. The lack of ...

Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance ...

To stay relevant, firefighters must see themselves as career-long students. Learning should not stop at graduation from the recruit academy; instead, graduation marks the beginning of a firefighter’s ...

A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands ...

Results indicate that personal relevance and context relevance are fungible in contributing to user attitudes toward the site. I find that surprising, but the key points are: contextual relevance is ...