Holding a press conference at high noon in July, on a patch of concrete under a cloudless Los Angeles sky, is not the usual recipe for success. Yet five well-coiffed reporters, five cameramen and a ...

Title: Lessons From Three Decades on the Front Lines in Public Relations Subject: Donald M. Wilson, the publisher of BUSINESS, held key public relations positions in the Kennedy Administration and for ...

Public relations (PR) uses strategic communication to influence the public’s view of a person or business. As a business owner, for instance, you can employ PR tactics to strengthen your company’s ...