Although ube (pronounced ooo-beh) has been an integral part of Filipino cuisine for at least 400 years, the vibrant root vegetable has really taken off in the past few years as a trendy ingredient in ...

An Ube Latte is a stunning vibrant purple drink made with Filipino purple yam (ube), milk, and a touch of sweetener. This ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

Jans Ube Powder Purple Yam launches September 2025, bringing rich flavor, vibrant color, and kosher-certified quality to U.S. kitchens. Delicious Ube Pie made with Jans Ube Powder, showcasing its ...

Consumers may jump on new food trends overnight, but farmers do not have that flexibility when they are faced with limited ...

This story was first published on June 24, 2021. With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking ...