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Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. The market for promotional products—swag, knick-knacks, trinkets, ...

When organizations seek to improve brand visibility, choosing the right promotional products can significantly impact their success. Promotional items must not only attract attention but also resonate ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

From political campaigns to corporate events, custom buttons and promotional merchandise continue to support brand visibility, grassroots engagement, and in-person marketing across North America.