David's Bridal is extending its prom offerings with five pop-up shops and a new loyalty program. Called Diamond Prom, the program lets students earn points for purchases, get discounts and have a shot ...

Coordinators with The Royal Closet are hoping to ease the burden of prom by helping students feel good on that special day. “We want this to be an inclusive event for our community,” The Royal Closet ...

Colvin Cleaners is launching a new era by opening a dedicated headquarters for its Gowns for Prom program in the Village of Kenmore.

With high school proms coming up, help is being offered to high school girls in the form of free dresses in the “Say yes to ...