Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

Progressive has launched a new brand extension that is unlike anything consumers have seen from the company before. The insurance company’s perky sales clerk, Flo, is missing from the spot. The effort ...

Chances are, while flipping through channels, you've encountered a Progressive commercial. You may not have even known it was a Progressive commercial until Flo appeared. With her signature teased bob ...