Sales promotions are a short-term promotional technique where a company lowers prices to attract more customers and revenue quickly. The product life cycle includes four stages of development all ...

Your target market is the audience you have chosen to promote your product to based on market research. Identifying the target market is a critical step in creating a marketing strategy, and it also ...

DALLAS -- In one of the broadest product promotions in its history, 7-Eleven Inc. is partnering with Zygna to offer FarmVille-, Mafia Wars- and YoVille-branded items on many of the convenience store ...

Loyalty and marketing tech company Eagle Eye announced Monday the launch of an artificial intelligence-driven product ...

New research finds tobacco products are being marketed and sold through unpaid content on Facebook despite policies from the social media company restricting or prohibiting the promotion of these ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

New research shows that promotional messages that use alliteration -- the phonetic overlap of the beginnings of words -- hold a greater appeal for consumers than non-alliterative messages, even ...

Apple kicks off a four-day Lunar New Year sale in China with discounts up to 1,000 yuan on iPhones, Macs, iPads, Apple Watch, ...

Sunny Sky Products collaborates with the candy brand for its latest frozen beverage. The display case includes an all-in-one, top-mounted refrigeration system to simplify installation and service.