If you are the product marketing head of a B2B company, you must already be using a lifecycle management software for managing the various stages of a product’s lifecycle. This includes product design ...

That’s why lifecycle-wide product data management is becoming so important. When a retailer can capture and standardize ...

I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Product life cycle refers to the timeline encompassing a product’s life, from its development until it is removed from the market.

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Product lifecycle management needs a reboot. Growing concerns about sustainability, combined with recent technology advances, have driven the need to redefine product lifecycle management (PLM). For ...

Meet Cycle, a French startup that is building a collaboration tool for product managers where they can collect data from various tools, work on the next product iterations and close the feedback loop ...