The analysis in this report is based on an online probability survey conducted September 12-18, 2014 among a sample of 1,066 adult internet users, 18 years of age or older. The survey was conducted by ...

The American Association of Public Opinion Research is a justly well-respected organization whose publications and conferences are an important means of communication between academics and ...

Random probability based surveys provide a strong theoretical foundation and underpin the basis of much of market research, but the industry has been experiencing a steady decline in response rates ...

Statistical estimation in survey sampling encompasses a range of methods designed to infer population parameters from observed data in a manner that is both unbiased and efficient. Traditional ...

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...