Almost every game developer uses rewarded video to monetize because it’s lucrative – but there’s also a lot not to like about it. “A 30-second video ad just isn’t that engaging, and there’s no reason ...

Mobile growth acceleration platform Liftoff published its latest Mobile Ad Creative Index recently, in which it revealed its findings about the effectiveness of ads on various mobile platforms — games ...

After launching its interactive ad format on CTV in March, Samsung Ads’ “GameBreaks” is expanding its portfolio of fun-sized, interactive mini-games. Four new gaming titles will soon be available to ...

Gamepad and Smartphone neon sign vector. Games for Smartphone Logotype, Emblem in Modern Trend Design, Vector Template, Light Banner, Night Vivid Video Game Promotion, Design Element. Vector Billboard ...

Playable ads have an average cost per install (CPI) of $1.31, making them by far the most cost-effective ad format for gaming. A new Liftoff report found that Interstitial ads are by far the most ...

This is a guest post by Ad Quantum Design creative production director Ivan Razmakhov. Gamers today don’t just want to play - they crave experiences that truly resonate with them. In a world where ...

Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, ...

Maybelline partnered with video game developer Zynga to launch an in-game playable ad, according to details shared with Marketing Dive. The game launched Aug. 25. Designed by Zynga’s in-house gaming ...

Lego City is one of Lego's core product lines rewarding experiences for young builders to be the creator of their own stories. In 2024, 'Your City, No Limits' launched new toy sets along with TV ...

Playable ads have proven to be a clear winner for mobile marketer needs in a new study from Liftoff, a growth acceleration platform for the mobile industry. The global study, 2022 Mobile Ad Creative ...