The International Olympic Committee uses its customer data platform to engage fans with personalized, relevant content from one Olympics to the next.

New and Returning Partnerships to Elevate Audience Connection, Deepen Engagement and Expand Reach of NBCUniversal’s Coverage

As the Olympic flame moves toward the Alps for the Milano Cortina 2026 Winter Olympics, held from Friday to Feb 22, the world's attention shifts from the Great Wall to the Dolomites, a stunning mountain range in northeast Italy.

This collective of British sporting bodies has appointed Dominic Coles as chair of GB Sport Media, the over-arching organisation managing and taking the platform rights to market. Having been in development for nearly two years, more than 2,600 hours of ...

The Qatar Olympic Committee (QOC) has launched a dedicated Team Qatar Volunteers Platform aimed at connecting volunteers with roles supporting major sporting events and championships across the country.