What is neuromarketing? It's a question many marketers still don't know the answer to. Maybe it's because the question has several answers. Appropriately so, as it involves our ever-expanding ...

Neuromarketing, or consumer neuroscience, is the study of the brain by evaluating neural and physiological signs to help understand consumer behavior. It is a delicate balance of marketing, ...

What is Neuromarketing, and it it a fad, or is there some proof in the digital pudding? We've asked marketing experts to share their thoughts. Personalization is now a fundamental feature of any good ...

About a week ago, the Campbell Soup Company publicized a bold redesign of its iconic label with the assistance of neuromarketing. Pundits promptly predicted brand suicide, decrying the company for ...

Marketers have long moved on from years of splurging on bus stop bench advertising and expensive events sponsorship deals to simply promote their brand. Nowadays, the marketing norm is to spend as ...

Have you ever wondered why people click on certain search results or buy things online? Google is always trying to understand how people search, so they’ve made many changes to how their algorithms ...

Much of the classic market research advice applies to consumer neuroscience as well – but the emerging field also features unique challenges. The further development of the field will depend on ...

In the current era of hyper-personalisation, brands seem to be on the search for advanced methods to gain ‘deeper’ insights into consumer behaviour. As customer patterns evolve, the integration of ...

Opinions expressed by Entrepreneur contributors are their own. All marketing elicits emotion either consciously or unconsciously. Neuromarketing is the science of leveraging those emotions to achieve ...

About a week ago, the Campbell Soup Company publicized a bold redesign of its iconic label with the assistance of neuromarketing. Pundits promptly predicted brand suicide, decrying the company for ...