While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way ...

While many may dread campaign season because of the bad energy associated with negative political advertising, a new study has found that such ads actually work. Negative advertising in politics works ...

Negative advertising depicts competitors in a negative light in an effort to make the advertiser look better. This type of advertising is used in the political arena as well as the business world.

Nicholas Narducci Jr. has served on the Providence City Council for 16 years and understands, he says, the workings of Democratic primaries – particularly that nasty part where candidates pummel each ...

Expertinent is a regular Stumper column featuring interviews with experts on the news of the day. [youtube:OKs-bTL-pRg] Have you seen an attack ad recently that made you want to vomit? Run away from ...

As a small-business owner, you have many choices for creating marketing messages, including public relations campaigns, social media strategies and using different promotions. Advertising is one of ...

As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more ...

PITTSBURGH'S ACTION NEWS 4 REPORTER BOB MAYO-- TELLS US HOW THIS IS IMPACTING BOTH CAMPAIGNS. "in the wake of the attempted assassination, campaigns are talking about cooling down rhetoric. we're ...

Wix negative ads attacking WordPress created a strong anti-Wix response online. Promotional Bose headphones sent to developers and online marketing influencers as part of the campaign did not prevent ...

Key Takeaways: Negative advertising in politics works, but it's more effective if the advertising comes directly from a candidate or candidate's campaign. Negative Advertising from Political Action ...