The CMO’s role is not to chase every new technology, but to design organizations capable of learning faster and executing ...

Jon Greenwood is the CEO and Co-Founder of GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy. Five years ago, experts whispered that the emergence of artificial ...

According to a survey of more than 300 marketing leaders in large organizations, released last month by analyst firm Gartner, the sale of data (such as aggregated customer data) is the third most ...

Organization-centered marketing involves communication of messages aimed at conveying company and brand benefits to the market. Customer-centered marketing means starting with the particular needs or ...

Organizations eager to embrace Agile marketing techniques must first educate and prepare their teams on the benefits and reasons for adopting the approach. It should come as no surprise that there is ...

If you want to stay visible, there’s one thing you need to do: Make it easy. The easier it is to create, launch and measure ...

Reorganization to improve alignment across key business categories and accelerate decision-making Relocation of Brand Management and Marketing Operations from Boston to Herzogenaurach-HQ Strengthening ...

Marketing is complex. But organizations don't have to choose between decentralized and centralized marketing. There's a better way. We’ve all experienced chaos. You are tootling down the freeway and ...

You may have noticed that moving at the speed of business sometimes takes all you've got. Perhaps nowhere is the need for agility more evident than in the marketing department, where there always ...

Tuesday, March 23, 2021; Noon ET Complimentary audio interview Marketing has never been more complex. Sweeping technological change has revolutionized the function, while societal challenges have ...

In today’s ever-evolving professional landscape, it’s more important than ever to be tapped into organizations dedicated to supporting and empowering black marketing professionals. Here are five ...

In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...