What are some unique ways to market a product or service? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Building a successful commercial strategy for a medtech device requires careful planning and execution. One of the biggest challenges medtech companies face is the exorbitant costs associated with ...

It takes a long time to find product-market fit (PMF). For notable companies like Slack, it took over four years. That’s why falling out of PMF can feel like the end of the world, but it doesn’t have ...

What if the secret to your business’s success isn’t just about having a great product, but understanding exactly where you stand in the journey to product-market fit? Too often, entrepreneurs chase ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

The good news for business leaders is that research and experience point toward sound approaches to the delivery and positioning of sustainable products. Working in tandem, PwC and the Center for ...

Product Lifecycle Management (PLM) is a critical facet of business strategy that guides a product from inception through to its eventual withdrawal from the market. The concept of PLM recognizes that ...