All business opportunities start as ideas, but not all ideas translate into successful businesses. Here’s how to analyze if you’ve got a viable concept. Before investing a lot of time and money into a ...

For entrepreneurs, coming up with a great idea is, unfortunately, the easy part. Even after you've had your lightbulb moment, conducted market research and created a business plan, you still have to ...

Entrepreneurship has always been a mix of intuition and evidence. AI doesn’t replace either—it accelerates the loop between them. What once required a team, a research budget and a quarter of your ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. As a founder with a developer’s background, I never considered myself a marketing ...