In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Vibe.co explains TV advertising costs, covering CPM and CPP models, local vs. national pricing, and the impact of emerging media formats.

BIA projects $3.6 billion in local CTV spending in 2026 and growing political pressure, signaling new challenges and opportunities for radio sellers.

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

One of the nation's biggest advertisers will use the most-watched TV event of the year to focus on just a sliver of its potential customer base. Procter & Gamble, the consumer-products giant will ...

Still undecided if they'll remain with FanDuel Sports Network's parent company or hop to MLB Media, Cardinals make a subtle ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...