Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google announced it will replace the existing Local Services Ads badges, including Google Guaranteed, Google Screened, and License Verified by Google badges and icons with a new verified badge. This ...

Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

Google will consolidate its Local Services Ads (LSA) credibility programs into a single Google Verified badge, starting in October. How it works: Why we care. The new Google Verified badge replaces ...