Leaving a beauty store with an arm full of lipstick swatches without actually finding the color of your dreams can be incredibly frustrating. Whether it's a true red, complimenting nude, or sultry ...

It's rare to find the perfect lipstick shade—with so many on the market is can be an overwhelming task, and no matter how many you try it's never quite right. If you've ever found yourself wishing you ...

It’s not often that a customizable makeup product comes along, but when it does, we roll up our sleeves and dig in. Here, watch as we create totally new lipstick shades with the recently debuted ...