Eternal's quick commerce arm Blinkit expects its transition to a complete inventory ownership model to yield margin improvements as well as operational efficiency for its brands. "On the assortment ...

Blinkit is formally switching to an inventory-led model starting September 1, 2025. The Eternal (Zomato)-owned quick commerce platform has asked all its sellers to opt into the new system by July 30.

Swiggy is evaluating the potential shift to an inventory-led model for its quick commerce arm but is unlikely to make an inorganic move in the near term, according to group CFO Rahul Bothra. "From an ...