In “Is Your Marketing Message Missing the Mark?” I observed that agents in the middle market who use estate planning as a pathway to sales were wasting their time. That’s because the merely well-to-do ...

Most new insurance agents don’t fail because they lack effort. In my experience, they fail because they step into the wrong independent marketing organization (IMO).

With the passage of the One Big Beautiful Bill Act (OBBBA), agents working in a certain segment of the high-net-worth market may have lost their estate liquidity sales. Moreover, they could find that ...

Field marketing organizations are a vital piece of the puzzle for all types of insurance. Their role as an intermediary between the agent and the carrier has provided benefits in both directions. Here ...

Opinions expressed by Digital Journal contributors are their own. Whole life insurance benefits those who choose to invest in their financial future. Still, diverting income toward another policy can ...

agentbrandingandmarketing.com has published a manifesto titled “The Silence of the Agents: Why Local Businesses Are Being Optimized for a World That’s Already Disappearing”, a direct challenge to the ...