"We’re going to Ibiza!" Or are we? If the 'we' refers to influencers then the answer is a resounding 'no': social media-dependent selfie-takers have been told by tourism officials on Spain’s Balearic ...

China's social media is cracking down on influencers trying to get famous by showing off wealth. Some of its biggest platforms said they've removed thousands of posts of luxury flaunting. All of the ...

Christian influencers are reaching hundreds of thousands of young people online. They share podcasts and videos with biblical advice on tough questions that aren't always answered in Sunday sermons.

The Trump administration does not want to answer difficult questions. This was true the first time around, in the chaos and haze of the 2010s, and it’s true once more — except their contempt for the ...

A new report from The Influencer Marketing Factory outlines the rise of virtual influencers. These AI influencers are now mainstream, with 53% of respondents in a survey following at least one. Here ...

Influencer marketing has exploded in popularity, revolutionizing the way brands engage with consumers. Working with influencers can give brands a leg up in the credibility department, as 69% of ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

Nearly half of all consumers (49%) make daily, weekly or monthly purchases because of influencers, according to new research from Sprout Social. Moreover, trust is on the rise, with 30% saying they ...

ATLANTA — Millennial and Generation Z Christian influencers are increasingly filling a void in American religion, growing audiences across digital platforms by steering young people to biblical ...