Persuasion is the process by which our attitudes, beliefs, and actions are, without duress, influenced. Robert Cialdini, the godfather of persuasion psychology, is an award-winning behavioral ...

People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...

Not too long ago, I taught a course at the University of Toronto titled the "Psychology of Persuasion." I believed the course was worthwhile not to encourage manipulative behavior or unleash general ...

China's government may wrestle with when to use the velvet glove rather than the iron hand. But when it comes to business books, the nation's focus isn't on Sun Tzu's "Art of War"—it's on the classic ...

From Plato’s Dialogues to Dale Carnegie’s How to Win Friends and Influence People, we have a long history of people offering advice on how to best get our way. Often people object that such tactics ...