Our top picks include State Farm, Ethos and Lantern.

WSJ Buy Side is The Wall Street Journal’s research and commerce team. Our commerce content is distinct from our newsroom coverage. We earn a commission from some links in our articles. Learn more.

In 2025, State Farm issued $130 billion of individual life insurance, with $1.2 trillion active policies by the end of the year. In total, State Farm paid $924 million in dividends to life insurance ...

See if Northwestern Life Insurance is the right option for you based on its life insurance policy features, cost and other ...

Founded in 1868, Pacific Life is a financial services company that sells life insurance, annuities and employee benefits. Currently, it has $1.5 trillion of active life insurance policies. As of the ...

Globe Life is a McKinney, Texas-based life insurance company that offers whole and term life insurance policies without a medical exam or waiting period. That helps it stand out among many life ...

Protective has some of the lowest average term life insurance rates among the insurers we analyzed. Its permanent life insurance policies are also cost-competitive and the insurer receives strong ...

WSJ Buy Side is The Wall Street Journal’s research and commerce team. Our commerce content is distinct from our newsroom coverage. We earn a commission from some links in our articles. Learn more.

Life insurance is a valuable but under-bought cover. It could end up being the most important financial product you ever buy, ...

When it comes to life insurance, it's important to balance affordability with coverage. Term life insurance is a popular ...

According to our independent research, Nationwide is the best life insurance company. Other favorites include Banner, ...

As an older person, the right life insurance policy can help protect your loved ones from financial burdens, cover final ...