The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get ...

Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could ...

CEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. Before founding my agency, I worked at a brand that hired agencies ...

Ecommerce in the B2B sector has developed to complement the traditional sales channels B2B enterprises have long used. It is now not an either or decision when B2B ecommerce is concerned, but how an ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is ...

Intent-driven marketing fuels SA’s e-commerce By Sibahle Malinga, ITWeb senior news journalist.Johannesburg, 15 Jan 2026Automation drives ecommerce gains in South Africa. South Africa’s e-commerce ...