Google has finalized the minimum audience size to which advertisers can remarket, reducing the number to 100 active users across all networks and audience types. The move aimed to make audience ...
After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...
Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...
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