Google is expanding the role of its Gemini AI assistant by integrating it directly into Google Chat, allowing users to create documents, slides, and manage tasks without leaving conversations. The ...

Google Analytics now assigns an "ai-assistant" medium when a referrer matches a recognized AI assistant. Recognized AI assistant traffic appears under a new "AI Assistant" default channel group ...

Google announced on Thursday that it will begin rolling out Gemini to cars with Google built-in, marking a significant upgrade from the current Google Assistant. The move signals Google’s push to ...

Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude. This is through a new AI ...

New tools in Gemini give users prompts to quickly copy over everything their previous chatbot knows about them. New tools in Gemini give users prompts to quickly copy over everything their previous ...